6+
Years of Experience
Hands-on experience in digital advertising and performance marketing.
LEARN WITH IBTIHAJ SHAH
Don't Just Learn Digital Marketing. Learn to Do It.
Learn practical digital marketing skills through live expert-led classes, real-world assignments and guided projects. Build the confidence to apply your skills in professional environments.
Live Classes
Practical Projects
Expert Guidance
THE EXPERIENCE BEHIND LWIS
Learn from Experience. Not Just Theory.
LWIS brings practical marketing knowledge from real campaigns into the classroom. Learn how strategies are planned, executed and measured in actual business environments.
5
International Markets
Campaign experience across Pakistan, UAE, USA, UK and Australia.
10+
Business Industries
Experience across real estate, eCommerce, SaaS, solar and other service sectors.
100%
Practical Approach
Live instruction, guided assignments, campaign projects and personalized feedback.
THE LWIS DIFFERENCE
Less Theory. More Doing.
We believe real learning happens when you apply what you study. That's why our training focuses on practical skills, meaningful guidance and career readiness.
Live Interactive Classes
Learn directly from your instructor, ask questions in real time and understand each concept through practical demonstrations.
Hands-On Assignments
Practice campaign planning, ad creatives, lead generation workflows and reporting through structured weekly assignments.
Beginner-Friendly Learning
Start with the fundamentals and build your skills step by step, without needing previous marketing experience.
Experienced Instructor
Learn from a performance marketing practitioner with 6+ years of campaign experience across multiple international markets.
Supervised Practical Training
Apply your learning through guided practical exercises and supervised projects, with real campaign exposure where suitable opportunities exist.
Career-Focused Skills
Develop practical marketing skills, learn professional workflows and build a foundation for entry-level career opportunities.
Ready to turn learning into action?
Explore Our Programs →
Explore our beginner-focused training and take the next step in your digital marketing journey.
EXPLORE OUR TRAININGS
Choose Your Growth Path.
Practical live training designed for different stages of your digital marketing journey.
FOUNDING PILOT UNDERWAY
META ADS
BEGINNER LEVEL
Lead Generation with Meta Ads
Learn to plan, build and optimize lead generation campaigns through live classes and hands-on practical assignments.
✓ 6-week planned curriculum
✓ 3 live classes per week
✓ Guided practical assignments
✓ Supervised practical training
COMING SOON
GROWTH
FOR EXPERIENCED MARKETERS
Client Acquisition & Freelancing
An advanced training focused on positioning, finding clients, sales conversations and building a sustainable service business.
✓ Planned 4-month learning journey
✓ Outreach and prospecting systems
✓ Proposals and sales workflows
✓ Service-business growth skills
Training schedules and enrollment details are confirmed before each batch begins. Advanced Training admissions are not yet open.
✦ FREE FREELANCER TOOL
Not Sure What to Charge Your Next Client?
Stop guessing your freelance rates. Use our free Freelance Pricing Estimator to explore an estimated pricing range based on your experience, service, client market and project scope.
✓
Personalized pricing estimates
✓
Consider client location and project scope
✓
Built for freelancers and service providers
Estimates are for guidance and may differ from actual client budgets and market rates.
YOUR LEARNING JOURNEY
From Learning to Doing.
A structured process designed to help you understand concepts, practice consistently and develop confidence in applying your skills.
STEP 01
Learn the Fundamentals
Understand the concepts through live, interactive instructor-led classes.
STEP 02
Practice the Skills
Complete guided assignments and learn how to use essential marketing tools.
STEP 03
Work on Projects
Apply your knowledge through supervised exercises and realistic campaign briefs.
STEP 04
Prepare for Opportunities
Build a practical portfolio foundation and understand professional marketing workflows.
Practical Learning Is at the Core of LWIS
Our beginner training includes planned supervised practical training. Real client campaign exposure depends on suitable projects, permissions and readiness; guided simulations are available where necessary.
6+ Years
Industry Experience
MEET YOUR INSTRUCTOR
Learn from Someone Who Works in the Industry.
IBTIHAJ SHAH — FOUNDER & DIGITAL MARKETING INSTRUCTOR
I'm Ibtihaj Shah, a performance marketing specialist with over six years of experience helping businesses generate leads, acquire customers and improve advertising performance.
I've worked across markets including Pakistan, the UAE, USA, UK and Australia, with experience in real estate, SaaS, eCommerce and service-based businesses.
I created LWIS to make practical marketing education more accessible — helping students understand not only what to do, but how and why it works.
Meta Ads
Google Ads
Lead Generation
Performance Marketing
Conversion Tracking
Learn With Me →
REAL INDUSTRY EXPERIENCE
Behind Every Lesson, Real Campaign Experience.
Our teaching approach is informed by actual marketing campaigns, client challenges and measurable performance — bringing practical industry perspective into the classroom.
FEATURED CASE STUDY · UAE REAL ESTATE
Hunt My Nest
A Meta advertising campaign focused on generating property inquiries in the UAE. The approach combined an initial video awareness phase with targeted lead generation campaigns.
214
Campaign Leads
~AED 45
Cost Per Lead
Meta Advertising
Video Awareness
Lead Generation
Campaign Optimization
Campaign Performance
Case Study
Total Leads
214
Approx. CPL
AED 45
Illustrative Campaign Visualization
Conceptual dashboard · Metrics from reported campaign results
Montoro Homes
Real estate marketing experience in Pakistan, including campaign planning, lead generation strategy and digital advertising execution.
Cross-Industry Experience
Campaign experience across eCommerce, SaaS, solar, real estate and service businesses — offering students exposure to different marketing challenges.
Case studies reflect instructor experience, not student outcomes. Past campaign performance does not guarantee future results.
★ STUDENT STORIES & FEEDBACK
Our Wall of Love.
Hear directly from people who have learned with Ibtihaj Shah. Authentic voices, real experiences and honest feedback.
Hear Their Experiences
Real audio feedback from students and learners.
Student Voice Review 01
Audio Testimonial · Real Student Feedback
Press play to listen to the student's experience.
Ready to Start Your Own Learning Journey?
Explore practical, instructor-led training designed to help you develop real-world digital marketing skills.
Individual experiences vary. Testimonials do not guarantee employment, earnings or future outcomes.
FREQUENTLY ASKED QUESTIONS
Questions? We've Got Answers.
Everything you need to know before starting your learning journey with LWIS.
Is the beginner program suitable for complete beginners?
Yes. The Meta Ads Lead Generation program is designed to introduce beginners to campaign planning, setup, lead generation and optimization through practical instruction.
Are the classes live or pre-recorded?
The beginner program is designed around live instructor-led classes, where students can ask questions and receive guidance.
How long is the beginner program?
The planned duration is six weeks, with three live classes per week. The final timetable will be shared before enrollment opens.
Will I get practical experience?
Yes. Practical assignments and supervised exercises are part of the learning approach. Real client campaign exposure may be offered where suitable projects, permissions and student readiness allow.
Do you guarantee a job or freelance income?
No. LWIS focuses on developing practical skills and career readiness. Employment, clients and income depend on individual ability, effort and market opportunities.
Is the advanced program for beginners?
No. The advanced program is planned for people who already have digital marketing knowledge and want to improve client acquisition, freelancing and sales skills. It is not open for enrollment yet.
How can I join the next batch?
Join the waitlist using the form below. LWIS will share relevant program details and enrollment updates when the next batch is announced.
Interested in joining? Join the next batch waitlist →
YOUR NEXT STEP STARTS HERE
Don't Just Learn.
Build Real Skills.
Take the next step toward practical digital marketing skills with LWIS. Apply for our beginner-focused Meta Ads Lead Generation Training or register your interest in our upcoming Advanced Training.
✓ Live Classes
✓ Practical Assignments
✓ Instructor Guidance
Ready to Apply for Training?
Complete our short application form to share your training preference and details. Our team will review your submission and communicate the relevant next steps.
Complete Application Form →Beginner Training Applications · Advanced Training Waitlist
Submitting an application does not guarantee admission. Your information will be used for relevant LWIS application and enrollment communication.